Wednesday, May 6, 2009

"Losing Popularity Contest, MySpace Tries a Makeover"

The article is about the “fight” between two big social portals – MySpace and Facebook. It says that Facebook popularity is growing while the number of MySpace users is decreasing. The author of the article also notices that MySpace “draws disproportionate numbers of teenagers, twentysomethings and people whose household income is less than $25,000 a year.” For this reason higher-end advertisers are more attracted by the other social sites like Facebook where “audience tends to be more affluent.” This is true that MySpace has been criticized for its clunky and sometimes raunchy appearance. However, important is to distinguish one site from the other by its purposes. David Bank, an analyst at RBC Capital Markets says that “MySpace is where you go to express yourself, while Facebook has been a place where you go for two-directional conversation.”

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