Heat Map – a picture of a web page that shows where users click when they visit a particular page. The areas that are clicked most often appear in red (hot spot), while the areas clicked least often appear in blue or with no color at all.
Heat maps are a tool used by web developers as part of their website usability testing routines. Understanding how your visitors behave when they visit your web site is crucial to improving its effectiveness. Click here for source
WCAG - stands for Web Content Accessibility Guidelines and is a set of guidelines used by web designers and developers to help improve the accessibility of their web sites to people with disabilities.
The recommendations in the guidelines are divided into 3 different levels of priority. These are, level A, AA and AAA. People sometimes talk about their site being double A or triple A compliant, referring to the extent to which they have implemented the accessibility guidelines.
WCAG is created by the W3 consortium and has been a controversial set of guidelines. On
Screen Reader – a piece of software interprets what is currently on a users computer screen.
The screen reader reads aloud what it finds on screen or outputs what it finds to a braille keyboard. Screen readers are mostly used by people that are blind, have a visual impairment or a learning disability. It is important that web sites are built in such as way as to be accessible to screen readers and their users. Click here for source
Landing Page – a marketing term used to describe a page on a web site that is designed specifically to close a sale. It is sometimes called a lead capture page.
Visitors usually arrive at this page through some kind of online or print advertising and the landing page will probably contains some kind of special offer.
Specific pages can be created for an advertising campaign to measure the effectiveness of a campaign. Different variations of the landing page are sometimes tested to see which converts the highest number of visitors to customers. Click here for source
Direct Traffic – occurs when a visitor to a web site types the name of a web site directly into the address bar of their browser, they arrive at site they have requested. Web sites of well known companies with strong brands usually receive more direct traffic than other web sites. Click here for source
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